Baby Phat Clothing could be the single most prominent urban vogue line to the feminine gender. The creator, Kimora Lee Simmons, brought a stylish, and sexy type, towards the urban style landscape, one thing that was desperately wanted.
In 1998, Kimora Lee Simmons was the natural option to build, direct and build the newest denim label. She knew the manufacturers achievements would rely on her capability to merge the worlds of high fashion and hip-hop. Kimoras experience being a leading trend model, her marriage to Russell, her innate feeling of fashion and her affinity to the finer things in , would set Baby Phat Garments on the forefront of the urban luxury movement.
In less than a decade, the line has positioned by itself from the world of fashion as the premiere feminine hip-hop model. Sassy, attractive, and stylish, it initial hit the scene being a publicity tool when tiny tees aided by the clever name ended up created to electrify a Phat Farm runway show. When celebrities, supermodels and tastemakers began wearing the baby phat tees, a phenomenon grew, along with a choice was created to launch an total BP sportswear variety. A lifestyle brand was born.
Kimoras above the top individual style radiates via the entire selection, one that people can’t seem to be to have enough of. Editorial credits and features in magazines include Bazaar, Gotham, Seventeen, Star and Vibe which represent the diversity of her brand. The celebrity-filled trend shows have grown to be component of the New York Style scene.
Influential photographers Steven Klein, David LaChapelle and Brett Ratner have all been called upon to shoot the lifestyle advert campaigns.
The celebrity-filled style exhibits have become a New York Fashion Week fixture.
Quite a few celebrities have endorsed Baby Phat Apparel overthe years which includes Britney Spears, Angie Martinez, Alicia Keys, Ashanti, Brandy, Carmen Electra, Charli Baltimore, Claudette Ortiz, Destiny’s Child, Eve, Foxy Brown, Jennifer Lopez, Woman MayLil’, Kim, Lovher, Madonna, Mariah Carey, Mary J Blige, Naomi Campbell, Nivea, Olivia, Pink, Rita Wilson, Toya, Tyra Banks, Vita.
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